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برنامه (کنداکتور) اولیه

برنامه (کنداکتور) اولیه

 

The International Tourism Brand Conference

3-4 January 2016 ‖ Isfahan, Iran

01 January 2016


 

 

Sunday, January 3


08:00 - 09:00 Registration

 

09:00 – 10:30 Opening and Welcome Remarks

 

Reading Koran and National Anthem

 

Eng. Alireza Najafi *

Executive Chairman of the Conference

 

Dr. Fereydon Alahyari*

General Manager of Iran Cultural Heritage, Handicraft and Tourism Organization


Dr. Mehdi Jamalinejad*

Mayor of Isfahan


Mr. Seyed Abdolvahab Sahlabadi*

President of Isfahan Chamber of Commerce

 

Dr. Seyd Rasoul Zargeri*

Governor of Isfahan Province

 

Message of Ms Esther Kuisch Laroche, UNESCO

Dr. Nilofar Sadeghi, UNESCO*

 

Dr. Taleb Rifai*

Secretary-General, UNWTO (video message)

 

Mr. Harry Hwang

Regional Deputy Director for Asia and the Pacific, UNWTO

 

Dr. Mehdi Jahangiri

Vice President, Tehran Chamber of Commerce

 

Dr. Jafar Jafari

Chair of the Conference Scientific Committee


Dr. Masoud Soltanifar

President of Iran's Cultural,Heritage Handicrafts and Tourism Organization

* 5 minutes

 

10:30 – 11:00 Dr. Imani Khoshkhou

President of the University of Science and Culture, Iran


11:00 – 11:30 Refreshment Break


11:30 – 12:15 Dr. William Gartner

University of Minnesota, USA

Destination Branding: Challenges and Opportunities

 

12:15 – 13:00 Dr. Myriam Jansen-Verbeke

The Catholic University of Leuven, Belgium

Branding Cultural Destinations: Synergybetween Tangibleand IntangibleHeritage

 

13:00 – 14:15 Lunch

 

14:15 – 15:00 Dr. Ana María Munar

Copenhagen Business School, Denmark

Social Media Strategies and Destination Branding


15:00 – 16:45 Concurrent Sessions

Panel 1: Architecture and Tourism Branding

Mr. Shahab Nazariadli, Chair

North Carolina State University, USA

Dr. Reza Helforoush

Vienna University of Technology, Austria

Dr. Hossein Maghsoudi

Architektenkammer NRW, Germany

Dr, Saleh Miri

Saba International LLC, Oman

Dr. Mohammad Reza Nilforoushan

Art University, Iran

 

Workshop 1: City Brand Development

Dr. William Gartner

University of Minnesota, USA

 

Workshop 2: Global Best Practice in Destination Branding

­Dr. Miroslav Dragičević

Mr. Siniša Topalović

Horwath HTL, Croatia


Workshop 3: Destination Tourism Branding Based on the Sense of Place

Dr. Ahmad Reza Molaei

Isfahan University, Iran

 

16:45 – 17:15 Refreshment Break


17:15 – 18:00 Dr. Julio Aramberri

Dongbei University of Finance & Economics in Dalian, China

Not All that Glitters is Golden

 

18:00 – 19:00 Speakers’ Roundtable: Frameworks and Contents of Destination Branding (Day1)

Dr. Ana María Munar, Denmark (Chair)

Dr. Julio Aramberri, China

Dr. William Gartner, USA

Dr. Myriam Janesn-Verbeke, Belgium

Dr. Imani Khoshkhou, Iran

  

Monday, January 4


08:00 – 09:00 Registration

 

09:00 – 09:30 Eng Ali Gholami

Sharif University, Iran

Intellectual Property of Brand and Brand Registration

 

09:30 – 10:15 Dr. Joseph S. Chen

Indiana University, Bloomington, USA

Creation of Value for Destination Brand Equity from Tourist Experience Perspectives


10:15 – 11:00 Dr. Antonia Correia

Universidade do Algarve, Portugal

Insights to Develop a Brand Personality Scale

 

11:00 – 11:30 Refreshment Break

 

11:30 – 13:00 Concurrent Paper Sessions

Paper Session #1 (Salon A)

Dr. Ahmad Rousta

University of Shahid Beheshti, Iran

Dr. Farid Javaherzadeh, Co-Chair

Binaloud University of Mashhad, Iran

 

Paper Session #2 (Salon B)

Dr. Banafsheh Farahani, Co-Chair

Maziar University, Iran

 

Dr. Rahim Heydari, Co-Chair

University of Tabriz, Iran

 

13:00 – 14:00 Lunch

 

14:00 – 14:45 Dr. Bihu (Tiger) Wu

Peking University, China

Tourism Image and Heritage Rejuvenation along New Silk Road Development Belt

 

14:45 – 16:30 Concurrent sessions

Panel 2: Qantas and their Cultural Landscape in Bam from Standpoint of Tourism

Mr. Majid Labbaf Khaneiki, UNESCO-ICQHS, Iran (Chair)

Eng. Alireza Riazi, Mayor of Bam (Secretary)

Eng. Hossein Ghafori, UNESCO-ICQHS, Iran

Ms. Ladan Ghahramani, North Carolina State University, USA

Dr. Javad Safinejad, University of Tehran, Iran

Dr. Ali Asghar Semsar Yazdi, UNESCO-ICQHS, Iran

 

Workshop 4: Social Media, the Digital Tourist and Destination Branding

Ana María Munar

Copenhagen Business School, Denmark

 

Workshop 5: Tourism (Brand) of Iran: Bright Future, Tough Fight, or Both?

Dr. Miroslav Dragičević

Mr. Siniša Topalović

Horwath HTL, Croatia

 

16:30 – 17: Refreshment Break

 

17:00 – 18:00 Speakers’ Roundtable: Frameworks and Contents of Destination Branding (Day 2)

Dr. Joseph S. Chen, USA (Chair)

Dr. Antonia Correia, Portugal

Eng. Ali Gholami, Iran

Dr. Miroslav Dragičević, Croatia

Dr. Bihu (Tiger) Wu, China

 

18:00 – 19:00 Conference Summary and Recommendations

Mr. Ahmad Sheikhi

University of La Laguna, Spain

 

Closing remarks and thanks

 

Dr. Morteza Rahmani Movahed

The Vice president of Iran's Cultural,Heritage Handicrafts and Tourism Organization

 

Jafar Jafari

Chair of the Conference Scientific Committee

 

Alireza Najafi

Executive Chairman

 


Download Conductor

 

 

conductorv7.pdf [294.51 کیلوبایت] ( تعداد دانلود: 72)

 

 

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