دکتر علی‌اکبر جعفری

 

 
 
Dr. Aliakbar Jafari – Abridged Academic CV (Dec. 2015)
Senior Lecturer in Marketing
Department of Marketing, University of Strathclyde Business School
Glasgow, United Kingdom

Departmental Roles:
Director – MSc International Marketing Programme
Member – Department of Marketing Research Management Group
Member – Strathclyde Business School Faculty International Committee

External Roles:
Visiting Associate Professor – Athens University of Economics and Business, Greece
Research Partner – PISA Centre for Studies and Research, Palestine
External Examiner – BSc Honours in Marketing, Newcastle University Business School, UK

Qualifications:  
PG Certificate in Advanced Academic Studies, University of Strathclyde, UK 
PhD in Marketing and Consumer Research, University of Wolverhampton, UK 
MSc International Marketing Management, The University of Leeds, UK 
MA English Literature, The University of Tehran, Iran 
BA English Language and Literature, Shahid Beheshti University, Iran 

Professional Membership & Esteem:    
Chartered Fellow of the Chartered Institute of Marketing (FCIM)
Fellow of the British Higher Education Academy 
Associate Editor of Iranian Journal of Management Studies
Member of the Editorial Board of Marketing Theory
Member of the Editorial Board of Journal of Marketing Management 
Member of the Editorial Review Board of Consumption, Markets & Culture 
Member of the Senior Editorial Advisory Board of Journal of Islamic Marketing  
Member of the Editorial Board of International Journal of Islamic Marketing and Branding 
Member of the Editorial Board of Tourism Planning and Development 
Member of the Editorial Board of International Journal of Academic Research in Management
Member of the Editorial Board of International Journal of Social Science and Management
Member of the Scientific Committee of BrandMemo

Prizes and Awards 
Emerald Group’s Citations of Excellence Award (2015) for ‘Islamic Marketing: Insights from a Critical Perspective’, Journal of Islamic Marketing, 3(1), 22-34.
Consumption, Markets & Culture’s ‘Honourable Mention’ of the Year Award (2013) for ‘Globalization, Reflexivity and the Project of the Self: A Virtual Intercultural Learning Process’, Consumption, Markets & Culture, 16 (1), 65-90. 
Nominee for Teaching Excellence Award, University of Strathclyde, UK, 2015. 
Nominee for Teaching Excellence Award, University of Strathclyde, UK, 2014. 
Nominee for Teaching Excellence Award, University of Strathclyde, UK, 2013. 
Nominee for Teaching Excellence Award, University of Strathclyde, UK, 2012.
Nominee for Teaching Excellence Award, University of Strathclyde, UK, 2011.

Publications:
Journal Articles:
Jafari, A. and Sandıkcı, Ö. (2015) The Ontological Pitfalls of Islamic Exceptionalism: A Re-Inquiry on El-Bassiouny's (2014, 2015) Conceptualization of "Islamic Marketing". Journal of Business Research. DOI:10.1016/j.jbusres.2015.09.016. iFirst.
Jafari, A. and Sandıkcı, Ö. (2015) ‘Islamic’ Consumers, Markets, and Marketing: A Critique of El-Bassiouny’s (2014) "The one-billion-plus marginalization”. Journal of Business Research, 68(12), 2676–2682.
Jafari, A., Özhan Dedeoğlu, A., Üstündağli, E., Regany, F., and Batat, W. (2015) Rethinking Religion in the Context of Ethnicity and Wellbeing. Marketing Theory. 15(2), 287–295.
Jafari, A. and Visconti, L.M. (2015) New Directions in Researching Ethnicity in Marketing and Consumer Behaviour: a Wellbeing Agenda. Marketing Theory, 15(2), 265–270
Visconti, L.M., Jafari, A., Batat, W., Broeckerhoff, A., Özhan Dedeoğlu, A., Demangeot, C., Kipnis, E., Lindridge, A., Peñaloza, L., Pullig, C.P., Regany, F., Üstündağli, E., and Weinberger, M. (2014). Consumer ethnicity three decades after: A TCR agenda. Journal of Marketing Management, 30(17-18), 1882–1922.
Jafari, A. (2014) Towards an Enhancement of Knowledge Generation in Marketing by Contributions from Non-Western Contexts. Iranian Journal of Management Studies, 7(2), 189-202.
Jafari, A. (2014) Reflections on Young Iranians’ Ethnocentric Behaviours: Evidence from Consumer Culture. Journal of Socio-Cultural Change, 1(1), 128-152. 
Jafari, A. and Maclaran, P. (2014) Escaping into the World of Make-up Routines in Iran. The Sociological Review, 62(2), 358-382.
Taheri, B., Jafari, A. and O’Gorman, K. (2014) Keeping your audience: Presenting a visitor engagement scale. Tourism Management, 42 (June), 321–329.
Jafari, A. and Taheri, B. (2014) Nostalgia, Reflexivity, and the Narratives of Self: Reflections on Devine’s ‘Removing the Rough Edges?’Consumption, Markets & Culture, 17 (2), 215-230.
Jafari, A., Taheri, B., and vom Lehn, D. (2013) Cultural Consumption, Interactive Sociality and the Museum. Journal of Marketing Management, 29(15-16), 1729-1752.
Sandıkcı, Ö. and Jafari, A. (2013) Islamic Encounters in Consumption and Marketing. Marketing Theory, 13(4), 411–420. 
Jafari, A., Dunnett, S., Hamilton, K., and Downey, H. (2013) Exploring Researcher Vulnerability: Contexts, Complications and Conceptualisation. Journal of Marketing Management, 29 (9/10), 1182-1200.
Jafari, A. and Goulding, C. (2013) Globalization, Reflexivity and the Project of the Self: A Virtual Intercultural Learning Process. Consumption, Markets & Culture, 16 (1), 65-90.
Jafari, A., Fırat, A.F., Süerdem, A., Askegaard, S., and Dalli, D. (2012) Non-Western Contexts: the invisible half. Marketing Theory, 12(1), 3-12.
Jafari, A. and Süerdem, A. (2012) An Analysis of Material Consumption Culture in the Muslim World.  Marketing Theory, 12(1), 59-77.
Jafari, A. (2012) Islamic Marketing: insights from a critical perspective. Journal of Islamic Marketing, 3(1), 22-34.
Taheri, B. and Jafari, A. (2011) Socialising through Cultural Consumption. Advances in Consumer Research, 39(1), 459-460.
Jafari, A. and Süerdem, A. (2011) The Sacred and the Profane in Islamic Consumption. Advances in Consumer Research, 39(1), 427-29.
Jafari, A., Maclaran, P. and Taheri, B. (2010) The Flow of Cosmetic Routines in Iran. Advances in Consumer Research, 38 (1).
Jafari, A. and Goulding, C. (2010) Globalisation Tug-of-War: Consumption as a Site of Conflict. Advances in Consumer Research, 38 (1).
Jafari, A. (2009) Misconceptions of Culture in Cross-cultural Business and Management Studies. International Journal of Management Concepts and Philosophy, 3 (4), 349–361.
Jafari, A. (2008) The impact of cultural globalisation on the interrelatedness of identity construction and consumption practices of Iranian youth, European Advances in Consumer Research, 8(1), 539-41.
Jafari, A. and Goulding, C. (2008) "We Are Not Terrorists!” UK Based Iranians, Consumption Practices, and the ‘Torn Self’. Consumption, Markets & Culture, 11 (2), 73–93.
Jafari, A. (2007) Two Tales of a City: An Exploratory Study of Cultural Consumption among Iranian Youth. Iranian Studies, 40 (3), 367–83.
Books: 
Jafari, A. and Sandıkcı, Ö. (Eds.) (2016) Islam, Marketing and Consumption: Critical Perspectives on the Intersections. London: Routledge. ISBN: 9780415746946.
Hewer, P., Hamilton, K. and Jafari, A. (Eds.) (2015) New Directions in Consumer Research, Volume One: Practices. London: Sage. 
Hewer, P., Hamilton, K. and Jafari, A. (Eds.) (2015) New Directions in Consumer Research, Volume Two: Sharing. London: Sage. 
Jafari, A., Hamilton, K., and Hewer, P. (Eds.) (2015) New Directions in Consumer Research, Volume Three: Politics. London: Sage. 
Hamilton, K., Hewer, P., and Jafari, A. (Eds.) (2015) New Directions in Consumer Research, Volume Four: Spaces. London: Sage. 
Book Contributions: 
Jafari, A. (in press) ‘Islam and Reputational Landscape’ in T.C. Melewar and S.F.S. Alwi (Eds.) Islamic marketing and branding: Theory and practice. Surrey: Gower Publishing. 
Saatçioğlu, B., Sandıkcı, Ö, and Jafari, A. (2016) ‘Poverty and Socioeconomic Injustice in Muslim Geographies’, in A. Jafari and Ö, Sandıkcı (Eds.) Islam, Marketing and Consumption: Critical Perspectives on the Intersections. pp. 61-80. London: Routledge.
Jafari, A., Taheri, B., and vom Lehn, D. (2015) ‘Cultural Consumption, Interactive Sociality and the Museum’, in Kathy Hamilton, Paul Hewer and Aliakbar Jafari (eds.) New Directions in Consumer Research, Vol. IV. pp. 129-154. London: Sage.
Jafari, A. and Goulding, C. (2015) ‘Globalization, Reflexivity and the Project of the Self: A Virtual Intercultural Learning Process’, in Aliakbar Jafari, Paul Hewer, and Kathy Hamilton (eds.) New Directions in Consumer Research, Vol. III. pp. 259-289. London: Sage.
Jafari, A. and Sandıkcı, Ö. (2015) Sosyal Adalet, Tüketici Refahı ve Sürdürülebilir Piyasa Geliştirimi (Consumer Rights, Social Justice and Sustainable Development of Markets) in Y.E. Sezgin and F. Bulut (Eds.) Islam İktisadı ve Piyasa (Islamic Economy and Market). pp. 59-76.  Istanbul: IGIAD Publications.
Jafari, A. (2015) ‘Towards an Understanding of Religion-related Vulnerability in Consumer Society’ in Kathy Hamilton, Susan Dunnett, and Maria Piacentini (Eds.) Vulnerable Consumers: Conditions, contexts and characteristics. pp. 173-184. Oxon, UK: Routledge. 
Jafari, A. and Süerdem, A. (2013) ‘An Analysis of Material Consumption Culture in the Muslim World’ in Mark Tadajewski and Robert Cluley (Eds.) International Perspectives of Marketing Theory, Vol. III. pp. 135-158. London: Sage.
Jafari, A. (2013) Islamic Marketing: insights from a critical perspective’ in Mark Tadajewski and Robert Cluley (Eds.) New Directions in Critical Marketing Studies, Volume 4. pp. 155-168. London: Sage.
Jafari, A. (2013) ‘Can Society Nurture Humanistic Marketing?’ in Richard Varey and Michael Prison (Eds.) Humanistic Marketing. pp. 113-125. London: Palgrave Macmillan.
Taheri, B. and Jafari, A. (2012) ‘Museums as Playful Venues in the Leisure Society.’ In Richard Sharpley and Philip Stone (Eds.) The Contemporary Tourist Experience: Concepts and Consequences. pp. 201-215. New York: Routledge.

Book Reviews: 
Jafari, A. (2015) ‘Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality’ 2014. By Jean-Claude Usunier and Jörg Stolz. London: Ashgate Publishing Ltd. Journal of Macromarketing, 35(2), 272–274.
Jafari, A. (2014) ‘Religion in Consumer Society: Brands, Consumers and Markets’. 2013. Edited by François Gauthier and Tuomas Martikainen. London: Ashgate Publishing Ltd. Consumption, Markets & Culture, 17(6), 612-618.
Jafari, A. (2014) ‘Consumer Culture and the Media: Magazines in the Public Eye’.  2012. by Mehita Iqani. Hampshire: Palgrave Macmillan. Journal of Marketing Management, 30(13/14), 1517-1520. 
Jafari, A. (2014) ‘Muslim Societies in the Age of Mass Consumption: Politics, Culture and Identity between the Local and the Global’. 2009. Edited by Johanna Pink. Newcastle upon Tyne: Cambridge Scholars Publishing. Journal of Marketing Management, 30(13/14), 1513-1517
Jafari, A. (2014) ‘Islamic Branding and Marketing: Creating a Global Islamic Business’. 2011. by Paul Temporal. Singapore: John Wiley & Sons. Journal of Marketing Management. 30(13/14), 1510-1513.
Jafari, A. (2014) ‘Handbook of Islamic Marketing’. 2011. Edited by Özlem Sandıkcı and Gillian Rice. Cheltenham: Edward Elgar.  Journal of Marketing Management, 30(13/14), 1506-1510
Jafari, A. (2013) ‘Marketing without Advertising: Brand Preference and Consumer Choice in Cuba’. 2012. by Emilio Morales and Joseph L. Scarpaci. New York: Routledge. Journal of Macromarketing, 33 (4), 390–392. 
Jafari, A. (2013) ‘Proper Islamic Consumption: Shopping among the Malays in Modern Malaysia’. 2008. by Johan Fischer. Copenhagen: NIAS Press. European Journal of Marketing, 47(8), 1368–1370. 
Jafari, A. (2013) ‘The Principles of Islamic Marketing’. 2011. by Baker Ahmad Alserhan. Surrey: Gower Publishing Limited. European Journal of Marketing, 47 (1), 1774–1774.
Jafari, A. (2012) ‘The Halal Frontier: Muslim Consumers in a Globalized Market’. 2011. by Johan Fischer. London: Palgrave Macmillan. International Journal of Market Research, 54 (5), 723–725.
Jafari, A. (2009) ‘Young and Defiant in Tehran’. 2008. by Shahram Khosravi. Philadelphia: University of Pennsylvania Press, Iranian Studies, 42 (3), 521–24.

Research Esteem:
Journal Special Issue Editorial Work
Co-editor, special commentaries, Marketing Theory (2015) on Ethnicity Research and Wellbeing.
Co-editor, special issue, Marketing Theory (2013) on Islam, Marketing & Consumption.
Co-editor, virtual special issue, Marketing Theory (2012) on Knowledge and Power.
Co-editor, special issue, Marketing Theory (2012) on Marketing & Non-Western Contexts.
Conference and Track Chair / Organising Committee 
Track Chair for ‘The Politics of Markets and Marketing Systems’. 38th Annual Macromarketing Conference, 2013.
Track Chair for ‘Immigration, Culture and Ethnicity’. 4th Transformative Consumer Research Conference. University of Lille, France, 2013. 
Track Chair for ‘Politics, Markets and Socio-Economic Development in the Arab Region’. 12th Biennial Conference of the International Society for Markets and Development. Casablanca, 2012. 
General Secretary of the 1st Biennial International Conference in Humanities, The University of Tehran, 2010.  
Chair of the International Workshop on "Enhancing the Status of Consumer Research in Non-Western Contexts”, University of Strathclyde Business School, July 2010.
Invited Speaker/Panellist
Invited panellist at ‘Religion in the New Political Economy’ seminar, Istanbul Şehir University, Istanbul, Turkey, 25 September 2014.  
Invited speaker at Islamic Economics Workshop II, Istanbul Şehir University, Istanbul, Turkey, 5-6 April 2014.  
Invited speaker at Doctoral Colloquium, 39th Macromarketing Conference, Royal Holloway University of London, 1 July 2014.  
Invited panellist at ESRC Seminar Series on Consumer Vulnerability, Lancaster University School of Management, 13 June 2014.
Invited panellist at British Council’s consultation meeting in Edinburgh on Iran-UK cultural partnership development, 29 October 2013.
Invited speaker at ESRC Seminar series on Social Exclusion of Consumers, University of Strathclyde, 2013
Guest Speaker at Heriot-Watt University School of Management, 2013
Invited speaker at 12th International Colloquium on Non-profit, Arts, Heritage, and Social Marketing. Heriot-Watt University, 6 September 2013
Invited panellist at Internationalisation and Growth Strategies for Scottish SMEs Symposium, University of Strathclyde, 1 May 2013.  
Guest speaker at Durham University Business School, 2013
Guest speaker at the University of Glasgow Business School, 2013
Invited speaker at 3rd Muslim World BIZ (MWB) 2012 – Conference & Exhibition, Jakarta, Indonesia, 2012
Invited speaker at Islamic Business Symposium, Monash University, Malaysia, 2012
Guest speaker at the Department of Peace Studies of the University of Bradford, 2012
Invited Speaker at the 2nd Global Islamic Marketing Conference, Abu Dhabi – UAE, 2012.
Invited Speaker at Iran and Global Academic Communication Conference, Wales – UK, 2011.
Invited speaker at the 7th International Management Conference, Tehran – Iran, 2009
Guest speaker at the Faculty of Economics and Business Administrations, University of Mazandaran, Iran, 2009
Guest speaker at the Faculty of Social Sciences, The University of Tehran, Iran, 2009  
Guest speaker at the School of Management, Keele University, 2007
Guest speaker at the Faculty of Social Sciences, The University of Tehran, Iran, 2006
International Peer-Reviewer/Referee
ESRC and ERC funding bodies 
Carnegie Trust Referee
Routledge
Sage
Palgrave Macmillan 
Consumer Culture Theory (CCT) annual conferences 
Association for Consumer Research (ACR) annual conferences
European Marketing Academy Conference (EMAC) annual events 
Marketing Theory
Consumption, Markets & Culture
International Marketing Review
Journal of Business Ethics
Journal of Marketing Management 
Journal of Customer Behaviour
Journal of Brand Management  
Journal of Islamic Marketing
Journal of Consumer Behaviour 
Iranian Journal of Management Studies 
International Journal of Academic Research in Management
Member of the Executive Council of the International Islamic Marketing Association (2009-2013)
Member of Jury for Scottish Business Award (2011-2012)
Teaching Areas: 
Strategic Marketing Management (MSc Tourism Marketing Management, Level 5)
Strategic Marketing Management (MSc Marketing, Level 5)
Marketing Management (MBA, E-MBA and MSc Business Management, Level 5)  
Cross-cultural Buyer Behaviour (MSc International Marketing, Level 5) 
Business to Business Marketing (MSc International Marketing and Communication, Level 5)
Key Skills – Self-Branding (MSc Programmes, Level 5)
Key Skills – Industrial Report Writing (MSc Programmes, Level 5)
Export Marketing (MSc Marketing/International Marketing, Level 5)
New Product Development (MBA & MSc Marketing, Level 5)
Marketing Communications (MSc Marketing/International Marketing, Level 5) 
Advances in Consumer Behaviour (Honours Level 4)
International Business Management (Honours Level 4)
Consumer Behaviour (Undergraduate Level 2)
Essentials of International Marketing (Undergraduate Levels 2 & 3)



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