Antonia Correia

Antonia Correia

 

 
 
Antonia Correia
Universidade Europeia and Universidade do Algarve, Portugal

 
Dean of School of Tourism, Sports and Hospitality, full professor, affiliated to Universidade Europeia and Universidade do Algarve. She is also affiliated at CEFAGE, Research center award by national science foundation. She hold a Bachelor’s degree from University of Algarve  (Portugal), a Master from ISEG, University of Lisbon (Portugal), a Ph.D. from University of Algarve in tourism demand (Portugal) and an aggregation from University of Algarve; all relating to tourism and hospitality management. She  have had  published, a wider range of articles in top-tier journals such as (i.e. Annals, TM, JTR, IJHM,  JTTM, among others), conference papers in more than 40 countries and chapter books released by Elsevier, Routledge, CABI, Emerald, Cambridge Scholars Publishing. She act as an editorial board member of JTR, JBR, Anatolia, TA, IJCTHR . In addition, she had served as an ad-hoc reviewer for many other tourism, hospitality and leisure journals. She is also involved in several tourism-based national and international research projects, particularly with hers partners based in Europe. Developing such partnerships has resulted in publishing quality journal papers, conference presentations and book chapters. She was also invited as a guest lecturer in STHM, Hong Kong Polytechnic, at Stonehill College, Easton, MA, USA, and at Cartagena University, at international level, at national level she collaborates with ISEG, Aveiro University, IPL and ESHTE. She has also organized conferences or acting as part of the scientific committee worldwide, in ATMC and CPTHL. Her work has received over 92 citations in ISI-referenced journals and over 894 citations counted by Google Scholar. Recently, she was ranked among the top 100 tourism researchers in terms of the number of publications from 1975-2014 (McKercher, 2015) nominated as an outstanding reviewer by Emerald (2014), among other awards and recognitions.  Her research interests entail tourism consumer behavior, marketing, and image. Tourism economics and models are also one of her research passions.
 
ABSTRACT
 
The purpose of this research is to depict a scalable technique to assess destinations’ brand personality. Human personality, brand personality, destination brand image, and marketing scales validation procedures are introduced. A taxonomy of brand personality and empirical examples of how to develop and apply this scale will be discussed. The scale under discussion goes beyond Aaker’s (1997) personality and the so-called "big-five scale”. Theoretical and practical implications are discussed in the context of destination brand personality.

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