Joseph S. Chen

 


Joseph S. Chen

 

 

Joseph S. Chen
 
Joseph S. Chen, receiving his Ph.D. degree in Leisure Studies, is Professor of Tourism, Hospitality and Event Management at Indiana University, Bloomington, USA and the editor-in-chief of Advances in Hospitality and Leisure. Prior to joining his current affiliation, he worked in Germany as Professor of Hospitality Management in the International University of Applied Sciences Bad Honnef, Germany. He has been recognized by two peer-review SSCI journals as one of the leading contributors to tourism/hospitality literature and has received several research awards and prestigious research grants such as the National Science Foundation grant. His research centers on marketing, sustainability and social impacts of tourism.
 
ABSTRACT 
 
Creation of Value for Destination Brand Equity from Tourist Experience Perspectives 
 
The measurement of a brand has become more complex. Brand value is no longer presented by a multiple imagery or evaluative attributes. The development of the concept of consumer based brand equity (CBBE) may reflect the shift of branding paradigm. In this regard, branding in tourism, an experience-rooted phenomenon, tends to be dynamic.  This talk delineates the association of tourist experiences with destination brand equity which is constructed according to the CBBS framework. Using the model of dynamic tourist experience drivers by Chen, Prebensen and Uysal, it theorizes the contribution of tourist experiences to the value of destination brand equity. 


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