Topalović, Siniša Mr

Topalović, Siniša Mr

 

Siniša Topalović, Managing Director, Horwath HTL Croatia has built well-rounded experience in hospitality, tourism, and leisure consulting by leading and participating in numerous differentiated projects, including valuations, strategic and feasibility studies, and tourism development planning. His core competences are related to tourism issues, including master planning, destination competitiveness, product development, and national and regional tourism marketing. Siniša has successfully managed complex international tourism master planning projects with multinational team members from multiple Horwath HTL offices and is in charge for UNWTO collaboration on behalf of Horwath HTL International.

 

 
WORKSHOPS
 

Global Best Practice in Destination Branding

Miroslav Dragičević

Siniša Topalović


 

Thorough analysis, critical thinking, and future visioning enable right positioning and provide clear direction to the future development of tourism brands. To develop a brand and effectively manage it, a clear understanding of the brand’s ecosystem is necessary. Mastering complex ecosystem of the destination brand is challenging. But if done properly, it results in distinct value. In this workshop, Horwath HTL would cover key elements of the ecosystem and their relations, including destination brand specifics; destination brand identity; DMO; channels; competition and people. Finally, the workshop would delineate key disruptors of the brand ecosystem, being digital channels, devices, or solutions.

 

Tourism (Brand) of Iran: Bright Future, Tough Fight, or Both?

Miroslav Dragičević

Siniša Topalović,

This workshop presents most important global tourism trends, both qualitative and quantitative, coupled with showcase of successful country tourism brands. Tourism branding without strong product essence is short term and expensive undertaking. Therefore, during second part of the workshop, Horwath HTL team interactively will engage the audience in discussion on some of most important strategic challenges related to Iran tourism: vision, key destinations, products, key markets, management and marketing. These all have deep implications on developing future tourism brand of Iran

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