Dr. Bihu Wu

Dr. Bihu Wu


Dr. Bihu Wu is Director and Professor at International Center for Recreation and Tourism Research, Peking University, Beijing, China. Fellow of the International Academy for the Study of Tourism, he is known as Tiger Wu in English speaking world. He experience in tourism studies is wide, especially in the areas of city tourism development, destination marketing, and spatial structure of tourism attractions. He is the author of more than 200 papers in refereed academic journals both in Chinese and English. He has written, translated, or edited more than 20 books published both in China and abroad. He is also the two founding editors of Tourism Planning and Design (Lvyou Guihua Yu Sheji) printed by China Architecture and Building Press, and an English Journal co-edited with Dr. Alastair Morrison, International Journal of Tourism Cities, published by Emerald. Professor Wu is one of the founding members of the International Tourism Studies Association, the first China-based global academic association on tourism research in the world, and he has been elected as the Secretary General of the association. As a recognized tourism researcher, he delivers invited  keynote talks throughout the world.





Tourism Image and Heritage Rejuvenation along New Silk Road Development Belt



Zhang Qian, a Chinese ambassador of Han Dynasty created the Silk Road in 139 BC, which connect China and Central, West and South Asia, even Europe for more than two thousand years. In 2013, China President Xi Jinping proposed a new global development strategy, named the Silk Road Economic Belt and the 21stCentury Maritime Silk Road (the "Belt and Road Plan”), covering both China, Persia, and many other Asian and European countries. Along the Silk Road, there are series of historical sites and world heritage attractions distributing in China, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Afghanistan, Iran, Iraq, and Turkey. To welcome and host tourists from China, images of both historical attractiveness, and board accessibility need more local development, international collaboration, and security enhancement. Iran’s tourism brand and role has a major role to play in this continental undertaking.


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